Corporate filmmaking is a a type of non-advertising video which is mainly consist a lot of content made for the the companies, business houses, corporations or any kind of organisation. In today's era the main streaming of corporate video content is done via online and also featured over the company’s main website.
Then disseminated on various social networking sites such a Facebook, Instagram, Twitter, Whatsapp or email marketing. The main motive behind corporate filmmaking is to make the internal employees and company’s core selling demography understand the vision and growth of the company. The responsibility of corporate video production is on marketing director or on the corporate communication manager.
Looking over the examples of corporate filmmaking can be corporate overview videos, videos on staff training and safety videos, promoting brands, shareholder videos or it can be a video showing relation between company and investors. There are some more examples of corporate video like product videos, customer testimonial videos and executive proposal videos.
These are the few very imperative stages while the production of corporate video:-
- Budding the idea of corporate video, this is called project initiation, budgeting is done to manage the money supply, then creating the bond of work
Pre-production: This part of production is the base building of corporate video which includes scripting, storyboarding and etc
Video production: This has the main role in corporate video filmmaking which includes filming of the video, selecting location, getting the camera crew and directing along with relevant actors.
Post-production: in this part of production the whole editing is done by the editor where the final finishing of video is done. This includes proper voice over, adding graphics etc.
The final stage is delivery and uploading the corporate video on the official website.
Corporate video is also affecting the ranking of company’s SEO so good content is an imperative element in content based corporate filmmaking.
To Enhance Brand Value and Esteem